About Us

Lupo was founded in Brazil in 1921 by Mr. Henrique Lupo, an Italian immigrant who started the company from his own living room. For the next 70 years, Lupo would focus on manufacturing a diverse range of high-quality socks, being the market leader in Brazil up until today. 
The brand then diversified into other products, expanding to men's, women's and kid's underwear and sleepwear. In 2010, Lupo launched its own sportswear brand, Lupo Sport, focusing on high performance and textile technology.
Today, Lupo has more than 12,000 products available, which cater to a wide range of segments and styles. Nearly 100% of products are made in Brazil, at one of Lupo's own factory. The company employs over 5,000 workers and exports to 23 countries. Since 1993, Mr. Henrique Lupo's granddaughter Liliana Aufiero is the company's CEO.
Awara is Lupo's official Australian stockist.